Overview
With the significant changes in the Unified Communications and Collaborations market space, it is essential as a systems integrator is fully able to position a vendor independent solution taking the best of breed solution from any of the communication vendors such as Cisco, Microsoft, IBM and HP, to provide a collaborative communications solution.
Unified Communications now forms only a small part of communication strategy for a client. Collaboration and vendor-to-vendor integration is essential in developing not only a replacement for traditional legacy comms, but also changing the day-to-day processes within a business. Only through changing the way we work can we successfully push the benefit of Collaborative Communication beyond the enterprise, to develop market differentiation and agility.
By understanding the Unified Collaboration portfolio for key vendors and understanding how they integrate, it is possible to tailor solutions into a client space, delivering business transformation potential for the customer.
The result is a focus not around a vendor specific technology or end point, but around functionality and flexibility in communications both within, and beyond the enterprise.
This session focuses on the key drivers within an organisation for collaboration and communications, using CxO analysis to help the account manager position migrations and upgrades. Some technical understanding is also included to ensure solution competency and competitor analysis for Cisco and Microsoft ensures the correct position of multi-vendor solutions.
Pre-Requisites
- Good working knowledge of Unified Communications sales and terminology
Content
Course introduction
- CUCM Concepts
- Unified Communications Terminology
- Unified Communications as part of Collaboration
What is Collaboration?
- Open introduction to the market with Collaborative Communications and how it is the evolution from Unified Communications
- Delivery of concepts where the “person is the endpoint”
- Collaboration is focused around
- User-to-user collaboration
- Business Transformation (in the form of user-to-customer) collaboration
- Inter-vendor collaboration
Future of Collaboration and Development
- Flexibility through blended solutions
- Vendor interoperability essential
- Delivery of Collaboration beyond the enterprise (client reference example of Telepresence and Rich presence between partner businesses)
- Hosted solutions for delivery of collaboration between customer and their end client
- Provisioning of development interfaces for collaborative communications within the “cloud” (precursor to media tone)
Cisco Vision
- Unified framework
- Open, integrated as a real story
- Fixed mobile convergence (very important within the Nordics)
- Workspace to ensure that GSM services to the user (very important in the Nordics)
- User is the key, not the technology (collaborative communications cannot be limited to just an IP address)
- Delivery of the “any-to-any” solution using Cisco technology
- Reachability
- Contactability
- Mobility
- Rich Presence as a tool for rerouting to non enterprise devices
- End-Customer integration through portal computing and “cloud” services
- Business facilitation for customer integration (using collaboration to provide service to end-customer)
Cisco Unified Client Service Framework
- Application Development Framework
- Cisco technology for Cisco Intelligent Network
- Webex Collaboration Cloud
- CUAE
- CVP
- On premise vs. On demand
Microsoft Vision
- Microsoft OCS and LYNC features and service
- Microsoft desktop client architecture
- Introduction to MoC and LYNC Communicator
- Microsoft Collaboration services
- Live Meeting 2010
- SharePoint
- SharePoint TR
- BPOS
AVAYA Vision
- AVAYA Product Portfolio and Clients
- Understanding AVAYA Communications Manager
- Understanding AVAYA SME
- AVAYA Aura™
- AVAYA MSP (Micro Service Provider) Model
Collaboration vs Unified Communications
- Cisco Collaboration Applications
- Microsoft Collaboration Applications
- AVAYA collaboration Applications
- Multivendor Collaboration beyond the enterprise
- Understanding Collaboration in the Cloud
Cisco Borderless Network
- WEB 2.0
- Unified Communications 8.0
- Collaboration 2.0
Conclusions
- Any-to-any over an end-to-end solution
- User interfaces and user adoption
- Cisco scalability to ensure
Objectives
- Understand the evolution of Unified Communications
- Be able to recognise the best vendor solution for the client
- Understand the market trends for the next 12 months in the communications space
- Be able to successfully position Collaborative Communications in an open environment.
Target Audience
This course is suitable for Sales Account Managers and marketing executives who need to recognise and understand responsible for leading edge differentiation in the Unified Collaborations and Communication market.
