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Beat the Recession: Invest in Training


“Without training it is impossible to survive long-term” Sharad Mahindra, VP Sales JSW Steel

As if you didn’t need reminding, it’s now a tougher market place for most businesses and potentially things could get worse.  This is reflected in companies looking for efficiencies to improve what little profit they earn on a shrinking turnover.  Unfortunately, training is generally the first to feel the pinch of corporate belt-tightening.

However, this is exactly the time when businesses should pay special attention to investing in key members of their workforce, to ensure their enterprise stands out from the competition. Indeed a recent Global Productivity Report found that increasingly skills are seen a priority by employers, with over 80% saying they planned to focus on improving productivity by investing in employee skills development and training over the next 12 months. 

Why bother with training now?

  • Providing employees with well structured and inspiring training will enhance their feelings of being highly valued and secure in their role.
  • Training motivates people by arming them with the skills and tools to be successful in tough market conditions. 
  • This in turn energises the people and the business, as employees who feel fully appreciated are proven to be more productive.
  • You stand a better chance of improving their (and their company’s) performance by providing a motivational event which focuses on developing their skills.
  • Don’t just demand more - help your staff to help your business.

What do you need to consider?

  • Firstly, decide on which employee to invest in.  You could “blanket train” the entire team, but why not concentrate on the people who have the potential to make a difference in the market and perhaps more importantly: influence the behaviour of those struggling to make the grade?
  • Secondly, develop a process whereby these people can transfer their newly-acquired skills and knowledge to other members of the team.
  • Finally, make sure the training links to your business objectives so that the training achieves the maximum return on your investment.

Act now to ensure you maintain your competitive edge call 01189 123 456 or email enquiries@globalknowledge.co.uk to find out how Global Knowledge can keep you ahead of your competitors.


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