Influence and Persuasion in Project Management

Course information
Price: £ 125.00 exc. VAT
Day(s): 1
Course Code: GK2703
GTC: 2


Project managers are constantly faced with the challenge of managing people who don't report directly to them. That means a project's success often depends upon your ability to influence and persuade team members and stakeholders at all levels. In this short course, you'll explore the concepts, advantages, and disadvantages of various methodologies, tools, and techniques to influence, persuade, and negotiate in a variety of project environments.

Virtual short courses do not include materials or headsets.

This is a virtual short course, specially designed to give you a quick, convenient way to earn PMI PDUs or concentrate on a specialized topic. This course is also part of our PMP® Renewal Program.


  • There are no prerequisites for this course.


1. Definitions

  • Influence
  • Persuasion
  • Manipulation

2. Influence and Persuasion Are Very Similar

  • Influence can be direct or indirect
  • Persuasion is direct and task-specific

3. Usefulness and Advantages of Persuasion

  • Persuasion Strategies

4. General Tips to Effective Persuasion

5. The "Why" of Persuasion (How Using It Helps You)

6. Who Uses Persuasive Tactics at Work?

7. Laws of Persuasion

8. Ethical Issues

9. Power and the Project Manager

10. Influence Styles of Project Managers

11. Tools and Techniques for Influence

12. Metaphors, Stories, and Organizational Tales in Business

13. Influencing and Negotiation Skills for Project Managers

14. Summary

  • Cultivate your influence and persuasion skills
  • Develop influence over time by being reliable
  • Develop persuasive skills by appealing to the receiver's sense of WIIFM
  • Persuasive abilities can help you make your case by appealing to Cialdini's six laws of persuasion
  • Use memorable stories to augment statistics and help make your case


  • Influence vs. Persuasion: Advantages and Disadvantages of Each
  • Effective Use of Persuasion
  • Laws of Persuasion and Their Uses
  • Ethical Issues
  • Power and the Project Manager
  • Influence Styles of Project Managers
  • Tools and Techniques
  • Influencing and Negotiation Skills for Project Managers

Target Audience

PMP-certified project managers, IT project managers, project coordinators, project analysts, project leaders, senior project managers, team leaders, product managers, program managers, project sponsors, and project team members who want to continue to develop their skills and renew their PMP certification.

Follow on Courses

  • Management and Leadership Skills
  • Your Role as an Organizational Change Agent

Other Delivery Formats

Company Event

Public Classroom


Dates available on request. Please contact us.

Course description

Download a PDF document of the complete course description: Influence and Persuasion in Project Management

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