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Effective Writing

Communicate Clearly

effective writing1We all suffer from information overload. This makes it vital to communicate clearly, concisely and effectively. The better your writing skills, the better the impression you will make on the people around you. This one day course is designed to improve your writing skills and avoid common mistakes.

The Course

We will cover all the aspects of effective writing, concentrating on structure and clarity.  We will encourage you to work on brevity: “Here’s a long report, I didn’t have time to write a short one.” The course will focus on practice and the following tips and tricks. 

Where possible, we will distribute pre-course work suitable for you and your organisation.  This will help us to better understand your proficiency and tailor the course content accordingly.

Audience and Format

Choose the appropriate format; for example, should it be an email message, a report or letter? This will define your writing tone. Think of your audience; an email to a close friend will not be couched in the same tone as one to a prospective client. With everything that you write, your readers and recipients should always be at the forefront of your mind.

Composition and Style

You know what you are writing and who you are writing to. Now you need to start your composition.

Start with your audience. Never make assumptions about your audience’s knowledge.  What do they need to know first?

Then craft your structure. This is especially important when you are composing long proposals or reports. The structure should make your message flow in a logical way and avoid repetition in your document.

Use Attention-Interest-Desire-Action to encourage your audience to want to keep reading. Use empathy and always address “What’s in it for the reader?” Remember your audience’s needs at all times. 

Use the Rhetorical Triangle. This approach focuses on the three things that have the greatest impact on an argument; the writer, the audience and the context. Whether consciously or sub-consciously, your audience wants to know what your motives are for your communication and what you believe, value and assume. This information helps them determine your credibility and decide whether you are being sincere.

Identify your main theme. Use simple language. Don’t use long words just to impress people.

For more information please call us on 0118 912 1929 or email